Seasoned marketing executive with extensive experience leading strategic marketing initiatives across banking and financial services industries in Central Asia and Southeast Asia. Skilled in digital marketing, brand development, strategic planning, and team leadership. Currently based in Ho Chi Minh City, Vietnam, with CMO experience at Islamic Bank “Zaman‑Bank”.
Work
Islamic Bank “Zaman‑Bank” JSC
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Chief Marketing Officer
Kazakhstan, , Kazakhstan
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Summary
Led marketing leadership as CMO at Islamic Bank “Zaman‑Bank”, overseeing brand strategy, digital transformation and customer engagement across Kazakh banking market.
Highlights
Developed and executed marketing strategies to increase customer acquisition and retention
Spearheaded digital marketing campaigns and brand repositioning initiatives
Apex Holding Limited
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Chief Marketing Officer
Bradley Stoke, England, United Kingdom of Great Britain and Northern Ireland
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Summary
Head of marketing for Apex Holding Limited, capital markets entity based in the UK.
Highlights
Designed and implemented marketing frameworks for capital markets services
Coordinated cross-border marketing campaigns from the UK
Apex Bank
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Chief Marketing Officer
Tashkent, Tashkent, Uzbekistan
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Summary
CMO at newly founded Apex Bank in Uzbekistan.
Highlights
Established marketing function for a startup bank
Built brand identity and digital presence from inception
Asakabank
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Marketing Director
Tashkent, Tashkent, Uzbekistan
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Summary
Marketing Director at Asakabank, overseeing large-scale banking services marketing across Uzbekistan.
Highlights
Directed marketing strategy for one of the country’s largest banks
Led campaigns to enhance brand visibility and market share
Beeline Kazakhstan
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Product Manager
Astana, Nur‑Sultan, Kazakhstan
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Summary
Managed product marketing for Beeline Kazakhstan, telecom services provider.
Highlights
Launched new products and managed go‑to‑market strategies
Collaborated with cross-functional teams on product development
Alfa‑Bank Kazakhstan
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Marketing Business Partner
Almaty, Almaty, Kazakhstan
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Summary
Partnered with business units at Alfa‑Bank to drive targeted marketing initiatives.
Highlights
Aligned marketing plans with business objectives
Enhanced customer engagement through tailored campaigns
OMD
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Digital Director
New York, New York, US
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Summary
Digital Director at global media agency OMD in New York.
Highlights
Led digital strategies for key clients
Managed campaign performance across digital platforms
Capital Bank Kazakhstan
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Marketing Director
Almaty, Almaty, Kazakhstan
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Summary
Marketing Director at Capital Bank Kazakhstan.
Highlights
Oversaw marketing operations for regional bank
Led strategic communications and branding efforts
Artox Media Digital Group (AMDG)
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Digital Strategy Director
Minsk, Minsk, Belarus
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Summary
Directed digital strategy at Artox Media Digital Group in Minsk/Moscow region.
Highlights
Developed digital transformation strategies
Managed digital marketing initiatives across the group
DASM Interactive
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Managing Director
, , Kazakhstan
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Summary
Managing Director at DASM Interactive, overseeing operations and strategy in digital advertising.
Highlights
Built operational frameworks
Led executive-level strategy and client delivery
Education
Harvard Business School Online
Boston, Massachusetts, United States of America
Online ProgramMarketingGrade:
Skills
Social Media Marketing
social media strategist, social media marketing.
Digital Marketing
digital strategy, online advertising, content management.